I think in systems, design for humans, and write the code to back it up.
I bring an engineering-informed perspective to B2B SaaS products. If you're building a B2B product and are looking for a designer who can read the pull request, I'd love to hear from you.
Enterprise SaaS · AI Research Synthesis · Legacy Constraints
Redesigning enterprise roadmaps to close a $350k retention gap
Enterprise customers at ProductPlan couldn’t demonstrate product strategy to stakeholders using the existing tools. I mapped the legacy permission architecture, designed within its constraints, and shipped visualizations that drove a 58% retention boost and $350k in enterprise renewals.
Enterprise SaaS · AI Research Synthesis · Legacy Constraints
Redesigning enterprise roadmaps to close a $350k retention gap
Enterprise customers at ProductPlan couldn’t demonstrate product strategy to stakeholders using the existing tools. I mapped the legacy permission architecture, designed within its constraints, and shipped visualizations that drove a 58% retention boost and $350k in enterprise renewals.
Enterprise SaaS · AI Research Synthesis · Legacy Constraints
Redesigning enterprise roadmaps to close a $350k retention gap
Enterprise customers at ProductPlan couldn’t demonstrate product strategy to stakeholders using the existing tools. I mapped the legacy permission architecture, designed within its constraints, and shipped visualizations that drove a 58% retention boost and $350k in enterprise renewals.
B2B SaaS · AI Feature Design · Amazon Bedrock
Shipping AI-suggested initiatives, from Innovation Week prototype to GA in seven months
Customers attached only 76 ideas to opportunities in two years because turning them into strategy was manual work. I designed the AI suggestion workflow, the enterprise opt-in, and the idea portal changes that secured $150k in ARR.
B2B SaaS · AI Feature Design · Amazon Bedrock
Shipping AI-suggested initiatives, from Innovation Week prototype to GA in seven months
Customers attached only 76 ideas to opportunities in two years because turning them into strategy was manual work. I designed the AI suggestion workflow, the enterprise opt-in, and the idea portal changes that secured $150k in ARR.
B2B SaaS · AI Feature Design · Amazon Bedrock
Shipping AI-suggested initiatives, from Innovation Week prototype to GA in seven months
Customers attached only 76 ideas to opportunities in two years because turning them into strategy was manual work. I designed the AI suggestion workflow, the enterprise opt-in, and the idea portal changes that secured $150k in ARR.
Content Strategy · UX Research · B2B · AI Research Synthesis
Fixing the login and registration blocking 70% of employees from their benefits
Seventy percent of employees dropped off before accessing their employer-sponsored benefits. Through cross-team research and user testing, I redesigned the copy and layout to drive a 70% drop-off decrease and a 90% self-correction rate.
Content Strategy · UX Research · B2B · AI Research Synthesis
Fixing the login and registration blocking 70% of employees from their benefits
Seventy percent of employees dropped off before accessing their employer-sponsored benefits. Through cross-team research and user testing, I redesigned the copy and layout to drive a 70% drop-off decrease and a 90% self-correction rate.
Content Strategy · UX Research · B2B · AI Research Synthesis
Fixing the login and registration blocking 70% of employees from their benefits
Seventy percent of employees dropped off before accessing their employer-sponsored benefits. Through cross-team research and user testing, I redesigned the copy and layout to drive a 70% drop-off decrease and a 90% self-correction rate.
Product Design · Research · EdTech
Building the curriculum management tools K-12 admins were missing
School and district admins at Seesaw had no real way to organize and distribute curriculum at scale. I led research and phased the build around the two highest-impact problems, increasing daily admin usage by 15%.
Product Design · Research · EdTech
Building the curriculum management tools K-12 admins were missing
School and district admins at Seesaw had no real way to organize and distribute curriculum at scale. I led research and phased the build around the two highest-impact problems, increasing daily admin usage by 15%.
Product Design · Research · EdTech
Building the curriculum management tools K-12 admins were missing
School and district admins at Seesaw had no real way to organize and distribute curriculum at scale. I led research and phased the build around the two highest-impact problems, increasing daily admin usage by 15%.
Upstream thinking. Fewer surprises downstream.
I focus on the decisions that are hardest to reverse once development starts.
Start with the Right Questions
Most initiatives look like feature requests. I treat them as hypotheses. Before a solution takes shape I’m asking what caused this, who it’s actually for, and whether the problem we’ve been handed is the real one.
Start with the Right Questions
Most initiatives look like feature requests. I treat them as hypotheses. Before a solution takes shape I’m asking what caused this, who it’s actually for, and whether the problem we’ve been handed is the real one.
Start with the Right Questions
Most initiatives look like feature requests. I treat them as hypotheses. Before a solution takes shape I’m asking what caused this, who it’s actually for, and whether the problem we’ve been handed is the real one.
Build in the Constraints
I work in dev tools, write code suggestions directly in engineering tickets, and design within the technical architecture rather than around it. Constraints get resolved before development starts, not during sprints.
Build in the Constraints
I work in dev tools, write code suggestions directly in engineering tickets, and design within the technical architecture rather than around it. Constraints get resolved before development starts, not during sprints.
Build in the Constraints
I work in dev tools, write code suggestions directly in engineering tickets, and design within the technical architecture rather than around it. Constraints get resolved before development starts, not during sprints.
Measure Everything That Ships
Design decisions connect to retention, ARR, and engagement — not just delivery. I track what ships against what was promised and bring that data back into the next problem.
Measure Everything That Ships
Design decisions connect to retention, ARR, and engagement — not just delivery. I track what ships against what was promised and bring that data back into the next problem.
Measure Everything That Ships
Design decisions connect to retention, ARR, and engagement — not just delivery. I track what ships against what was promised and bring that data back into the next problem.
A decade of design decisions that shipped
Retention, revenue, and adoption across B2B SaaS, edtech, and nonprofit tech.
350k
Secured ARR from a recurring customer for ProductPlan in 2024
350k
Secured ARR from a recurring customer for ProductPlan in 2024
350k
Secured ARR from a recurring customer for ProductPlan in 2024
33%
Reduced churn rate year over year in 2024 for ProductPlan
33%
Reduced churn rate year over year in 2024 for ProductPlan
33%
Reduced churn rate year over year in 2024 for ProductPlan
70%+
Decrease in user drop off rate in 2024 for Bright Horizons
70%+
Decrease in user drop off rate in 2024 for Bright Horizons
70%+
Decrease in user drop off rate in 2024 for Bright Horizons
50%
Increase user satisfaction among admins in 2022 for Seesaw
50%
Increase user satisfaction among admins in 2022 for Seesaw
50%
Increase user satisfaction among admins in 2022 for Seesaw
Don't take my word for it
From engineers, managers, and cross-functional partners across four companies.
“Pleasure to have on a team.”
I have had the pleasure of working with Jordan at Bright Horizons! Jordan is an exceptional designer with wonderful skills in analytics, user feedback and even some development insight! She is innovative and solution/data focused and always makes sure the team is grounded before a project kicks off. Jordan is organized, caught up on industry standards and takes that a step further to think outside the box. Not only is Jordan amazing at her job, but she is a pleasure to have on a team. I would highly recommend Jordan as UX designer on any product I manage.
Danielle Pirone
Enterprise Product Manager at Bright Horizons
“Pleasure to have on a team.”
I have had the pleasure of working with Jordan at Bright Horizons! Jordan is an exceptional designer with wonderful skills in analytics, user feedback and even some development insight! She is innovative and solution/data focused and always makes sure the team is grounded before a project kicks off. Jordan is organized, caught up on industry standards and takes that a step further to think outside the box. Not only is Jordan amazing at her job, but she is a pleasure to have on a team. I would highly recommend Jordan as UX designer on any product I manage.
Danielle Pirone
Enterprise Product Manager at Bright Horizons
“Pleasure to have on a team.”
I have had the pleasure of working with Jordan at Bright Horizons! Jordan is an exceptional designer with wonderful skills in analytics, user feedback and even some development insight! She is innovative and solution/data focused and always makes sure the team is grounded before a project kicks off. Jordan is organized, caught up on industry standards and takes that a step further to think outside the box. Not only is Jordan amazing at her job, but she is a pleasure to have on a team. I would highly recommend Jordan as UX designer on any product I manage.
Danielle Pirone
Enterprise Product Manager at Bright Horizons
"She's a force multiplier"
"Jordan equipped our Product Org with AI tooling that enabled teams to write stronger, data-informed business cases - accelerating both decision quality and team skill development. She created step-by-step onboarding guides for Claude Code and the Claude environment, then volunteered to mentor teams through setup, spending multiple patient sessions answering questions from Product, Bongentic, and cross-functional colleagues. She didn't hoard the AI tooling expertise - she built artifacts, wrote guides, and recognized that a stronger org serves our mission better. She's not just a strong individual contributor; she's a force multiplier who makes the org more capable while staying grounded in why we do this work.
Scott Brighton
CEO of Bonterra
"She's a force multiplier"
"Jordan equipped our Product Org with AI tooling that enabled teams to write stronger, data-informed business cases - accelerating both decision quality and team skill development. She created step-by-step onboarding guides for Claude Code and the Claude environment, then volunteered to mentor teams through setup, spending multiple patient sessions answering questions from Product, Bongentic, and cross-functional colleagues. She didn't hoard the AI tooling expertise - she built artifacts, wrote guides, and recognized that a stronger org serves our mission better. She's not just a strong individual contributor; she's a force multiplier who makes the org more capable while staying grounded in why we do this work.
Scott Brighton
CEO of Bonterra
"She's a force multiplier"
"Jordan equipped our Product Org with AI tooling that enabled teams to write stronger, data-informed business cases - accelerating both decision quality and team skill development. She created step-by-step onboarding guides for Claude Code and the Claude environment, then volunteered to mentor teams through setup, spending multiple patient sessions answering questions from Product, Bongentic, and cross-functional colleagues. She didn't hoard the AI tooling expertise - she built artifacts, wrote guides, and recognized that a stronger org serves our mission better. She's not just a strong individual contributor; she's a force multiplier who makes the org more capable while staying grounded in why we do this work.
Scott Brighton
CEO of Bonterra
"Her work is top notch"
This person came into the organization about 4 or 5 months ago, and had an immediate impact. Every time I talk to people, I hear positive things about this individual and even to the point where they’re coming to me proactively and saying what an amazing job this person is doing. She’s extremely intelligent. Her work is top notch. And so this award for humility goes to Jordan.
Ben Jubenville
CEO of ProductPlan
"Her work is top notch"
This person came into the organization about 4 or 5 months ago, and had an immediate impact. Every time I talk to people, I hear positive things about this individual and even to the point where they’re coming to me proactively and saying what an amazing job this person is doing. She’s extremely intelligent. Her work is top notch. And so this award for humility goes to Jordan.
Ben Jubenville
CEO of ProductPlan
"Her work is top notch"
This person came into the organization about 4 or 5 months ago, and had an immediate impact. Every time I talk to people, I hear positive things about this individual and even to the point where they’re coming to me proactively and saying what an amazing job this person is doing. She’s extremely intelligent. Her work is top notch. And so this award for humility goes to Jordan.
Ben Jubenville
CEO of ProductPlan
Let's build something worth reading about.
Thank you for your interest in my work. Let’s connect!